Pure Grenada Stories Nominated in Seven Categories at CTO Media AwardsJun 12, 2018
Photo: L-R- GTA Director of Sales Christine Noel-Horsford, GTA CEO Patricia Maher, Journalist Jesse Serwer and Minister for Tourism and Civil Aviation Hon. Dr.Clarice Modeste Curwen.
ST. GEORGE’S, GRENADA – June 11, 2018 – Pure Grenada, the Spice of the Caribbean was nominated in seven categories at the glamorous Caribbean Tourism Organisation (CTO) Media Awards held last Thursday in the Grand Ballroom of the New Yorker hotel, New York City. The glitzy dinner and fashion event was held in honour of the work produced in 2017 of the Caribbean Tourism Industry.
First up as a finalist was Istra Bell, a talented Grenadian blogger who wrote about her amazing day being a cocoa farmer at the Crayfish Bay Estate in St. Mark’s during the 2017 Grenada Chocolate Fest. She emerged second in the category for best Caribbean blog.
Jesse Serwer came next with his riveting story about the real life action on the famous two mile Grand Anse beach where locals and visitors alike mix and mingle. His piece earned him the coveted award for ‘Best Feature Article in a U.S.-based Consumer Newspaper’ for his story captioned ‘Grenada’s Grand Anse Beach May be the Most Authentic Caribbean Beach.’
Also a finalist in the same category was US based journalist Mark Rogers wrote about, amongst other things, the delightful time he spent at the Spice Market Square in the picturesque capital city of St. George’s. After having an incredible time visiting the many chocolate companies in Grenada, Alexander Britell coined the island the ‘Caribbean Capital of Chocolate’ in his Caribbean Journal article. Grenada now has five chocolate factories that locally produce bean to bar organic chocolate. Britell was a finalist in the category, best feature in an online publication.
The Grenada Tourism Authority (GTA) was nominated for its lifestyle digital campaign “Free To Wonder” which captured images of people enjoying the many sights and attractions in the destination. The cool campaign video received over 122,000 views on Facebook alone and was shared several hundred times since it was released last June 2017. The over 300 lifestyle images were liked thousands of times on social media and conveyed an easy, relaxed atmosphere with stunning scenery. Since then the GTA’s Social media platforms have grown by more than 10,000 followers across Facebook, Twitter and Instagram.
Journalist Sarah Greaves-Gabbadon was nominated for her Facebook live post “Get to Know Grenada” while talking with her fellow media colleague Brian Major about the many reasons to visit the destination. Additionally, Krista Simmons’ collection of videos depicting the experiential offerings in Grenada while visiting the world’s first ever Underwater Sculpture Park, enjoying the many varieties of chocolate and chasing the over fifteen waterfalls on island were featured heavily on social media.
GTA Director of Sales, USA, Christine Noel-Horsford was thrilled with the several mentions of destination Grenada as a desirable place to book a vacation and visit in the Caribbean.
CEO of the GTA Patricia Maher was delighted with the many nominations as she said “it confirms the many real stories and interesting content that our destination Pure Grenada has to offer its visitors”. Minister of Tourism and Civil Aviation, Hon Dr. Clarice Modeste-Curwen stated “these wonderful stories showcase the warm and friendly people of Grenada, Carriacou and Petite Martinique which make the islands so appealing and worth experiencing for your next travel plans.”
To check out deals for the #NextStopGrenada Summer campaign until October 2018, visit www.puregrenada.com/
The tri-island destination of Grenada, Carriacou, and Petite Martinique is located in the eastern Caribbean just south of Barbados. Grenada is best known as the “Spice Island of the Caribbean” for its cinnamon and nutmeg production, but the lush destination draws visitors for so much more. The Pure Grenada experience beckons visitors to its 40 white sandy beaches such as the world famous Grand Anse Beach, 15 breathtaking waterfalls, 4 chocolate factories, 3 rum distilleries and more than 30 unforgettable dive sites, including the largest shipwreck in the Caribbean ‘Bianca C’ and the World’s First Underwater Sculpture Park. Grenada’s approach to hospitality is infused with a warm charm which is apparent from its luxury resorts to barefoot chic boutique hotels and villas. There are direct flights to Grenada’s Maurice Bishop International Airport from the US, Caribbean, Canada, UK and Germany making the island accessible to visitors from around the world that wish to experience Pure Grenada, the Spice of the Caribbean.